Scope
An ad account is five systems pretending to be one. We own all five, which is the only reason we can tell you which one broke. We have been running these accounts for seven years, on Meta and Google, for businesses whose spend is large enough that a bad month is expensive.
Pixel and conversion events installed and verified with live test conversions, not assumed. If the conversion event is double-firing or firing on the wrong page, every number above it is fiction and every optimisation is noise.
New hooks, new first frames, new angles — shipped on a schedule rather than when the account starts to slide. Static, short-form video and UGC-style cuts, produced for the platform they run on.
The page a click lands on is part of the campaign. We build or rebuild it so the promise in the ad is the promise on the page, then test one variable at a time.
Campaign structure simplified to what the budget can actually feed. We will tell you when your spend is too low to learn anything, rather than spreading it thin and calling it a strategy.
Losers cut inside a week, winners scaled in steps, budget moved with a reason written down. Every change logged so nobody has to guess later why a number moved.
One page. Cost per booked job at the top, then what changed, what it produced, and what is being tested next. Readable in ninety seconds by someone who does not work in ads.
Channels
Meta is how you reach people who did not know they wanted this yet. Google is how you catch the ones already typing it into a search bar. Most service businesses need both, in that order, and rarely at the same budget.
If one channel is clearly wrong for your economics, we will say so before you spend anything on it — including when the answer is that you should not run ads at all yet.
Boundaries
Nobody can promise a return multiple on ad spend before the creative has been tested against real buyers. Anyone who does is either guessing or lying. We commit to process, cadence and reporting, and we show you the numbers as they land.
Your ad account, your pixel, your creative files, your domain. If you leave, everything stays with you and works without us.
If a month needs less work than the retainer covers, you hear that from us first, not from a renewal invoice.
Send over the ad account and we will come back with the audit before you commit to anything.